SALTIRE INFRUSTRUCTURE

CHALLENGE

Despite offering incredible technologies, Saltire Infrastructure struggled to get cut through at previous exhibitions they had attended. They worked hard to get 15 leads at their last event and were ready to try something different.

 

SOLUTION

We worked with the team to develop a focused plan designed to kick serious goals. This included:
  • A strong key message
  • Attention-grabbing design that was open plan and engaging
  • A plan to attract different visitor types to their exhibit
  • Staff training to get the most out of their exhibition stand and feed people into their sales funnel

RESULTS

  • FINALIST in THE OzWater 24 standout exhibits report
  • 487% increase in leads
 
“We had some push back from the team on the strategic direction, but after the 1st hour of the floor they had bought into the plan. Our stand worked exceptionally well! We had 15 leads last year and this year we got 88 high quality ones. We couldn’t be happier.” – Cailean Maclellan, Managing Director, Saltire Infrastructure