5 Exciting tools to track and measure ROI at trade shows
Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...
Budget isn’t the most important part of your exhibit brief
It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...
This is for you if brand awareness is your trade show goal
Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
One thing to exclude from your exhibit design for better results
Do you see any reception counters at the apple store? This is for good reason. Even the Telstra store has cottoned on and usually only have a counter at the back of the store because that first impression matters. If you want to instantly break down barriers for...
How to effortlessly sell a trade show concept to your team
When it comes to trade shows, I’m willing to bet upper management, sales and marketing all want the same thing – Results, right? However, getting a concept off the ground can be like pulling teeth with everyone prioritising different things. Management: “We’re going...
Best practice for following up trade show leads
So often people go to a trade show and want to collect as many leads as possible, but really the goal should be to collect as many qualified leads as possible with a follow up booked. Setting the right lead capture strategy is one of the most important aspects of any...
Boosting Exhibition ROI with a KPI strategy
I was definitely at kid who colour coordinated my to do lists with highlighters, but I’ve never been a math genius. The really cool part about developing a robust set of KPI’s is it forces you to clearly define who you want to target and therefore how you are going to...
What You Need to Know About Using Video on Your Exhibition Stand
We love to be entertained and are now programmed to want everything on demand. If we watch TV, we are watching Netflix so we aren't interrupted by ads. (Of course, this is only so we can swipe through Instagram at the same time haha) It’s well known that attention...
Ideas for small exhibition stands
The size of your stand space doesn't limit the potential of your creative output “We only have a 3x3 space”… I absolutely hate hearing people say this! It’s as if they’re ashamed of the fact they have a small exhibit or the are quitting on their creativity before they...
When trade shows don’t work…
83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...
Hello! I’m Jess the Tradeshow Strategist
