Blog

5 Exciting tools to track and measure ROI at trade shows

Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...

Budget isn’t the most important part of your exhibit brief

It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...

This is for you if brand awareness is your trade show goal

Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
When trade shows don’t work…
When trade shows don’t work…

83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...

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Top Exhibit Trends at Trade Shows
Top Exhibit Trends at Trade Shows

We’ve collected the most popular trends people are currently using on their exhibition stands right now. Whether are about to update your exhibit design or add something special to your next round of exhibitions, it’s likely you’re looking for ways to stand out at an...

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Are ‘Vision Leaks’ Damaging Your Exhibition Results?
Are ‘Vision Leaks’ Damaging Your Exhibition Results?

It’s absolutely gut wrenching when we see potential clients go with a sub-standard design that doesn’t work towards achieving their goals. The big problem with the ‘safe’ option, is that it might sometimes look like a good idea from the outside, but it doesn’t always...

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10 Productivity hacks for trade show travel
10 Productivity hacks for trade show travel

Travelling for business has its perks. Your costs are covered, you get to explore other parts of the world and if you’re a parent, you are child-free! If you aren’t prepared, a trip can also make you unproductive and be incredibly disruptive to your work week. Today...

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Maximising Impact: A Guide to Successful Exhibit Planning
Maximising Impact: A Guide to Successful Exhibit Planning

Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...

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Beyond the basics of staff training
Beyond the basics of staff training

Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...

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Turning your exhibit into an experiential experience
Turning your exhibit into an experiential experience

An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...

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7 ways to ramp up your authenticity at exhibitions
7 ways to ramp up your authenticity at exhibitions

Gone are the days where you can just rely on a "wow-wee" exhibition stand design to pull in leads. That’s certainly part of attracting eyeballs and conveying your message, but that’s where the buck stops. It’s up to your staff to connect and create an experience for...

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