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How Exhibition Stand Layout Impacts Visitor Engagement

How Exhibition Stand Layout Impacts Visitor Engagement When planning an exhibition stand, most conversations focus on the visible elements. The product displays, storage requirements, the LED screens. For most teams, the finishes gain the most attention in the...

Exhibition Stand Design Australia | A Guide to Stands That Perform

Exhibition Stands Proven to Perform: A Practical Guide for Australian Exhibitors Not all exhibition stands perform the same. Some generate high-quality conversations and pipeline, while others simply “feel busy”. As exhibition costs continue to rise across Australia,...

Ideas for small exhibition stands

Small Exhibition Stand Ideas “But we only have a 3x3 space” … This is a phrase we hate hearing. There should be no shame attached to the size of your space, but also you shouldn’t hold back on the creativity because you think it’s accepted either. The size of your...
Beyond the basics of staff training
Beyond the basics of staff training

Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...

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Turning your exhibit into an experiential experience
Turning your exhibit into an experiential experience

An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...

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Choosing the right lead tracking software
Choosing the right lead tracking software

Sorry to offend anyone but a fish bowl full of business cards is absolutely cringeworthy. There are many reasons we are huge fans of digital lead capture. It's better for sales, marketing and management. Here are some other reasons to go digital: No double handing of...

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Is your exhibit losing you business?
Is your exhibit losing you business?

We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...

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Calculating trade show ROI

Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it's usually something...

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How to have more targeted conversations at exhibitions
How to have more targeted conversations at exhibitions

Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but it's...

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Tips for amazing trade shows post-pandemic
Tips for amazing trade shows post-pandemic

Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...

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Got an exhibition booked in 2022? Read this.
Got an exhibition booked in 2022? Read this.

Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...

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