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5 Exciting tools to track and measure ROI at trade shows

Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...

Budget isn’t the most important part of your exhibit brief

It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...

This is for you if brand awareness is your trade show goal

Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
Struggling to get people to your exhibition stand?
Struggling to get people to your exhibition stand?

Have you ever exhibited at a trade show only to find you are struggling to get people to your exhibition stand? Today I’m going to share some of the key reasons why this might happen (and what to do to avoid it). Grab a cuppa, it’s time to reveal the basic mistakes...

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To rig or not to rig? When is it worth the investment?
To rig or not to rig? When is it worth the investment?

Exhibit rigging can be a huge expense. It can quite literally suck up a great chunk of your budget so it’s worthwhile exploring if it’s actually the right option for you. We all want to stand out from the crowd at an exhibition and one of the ways to do this can be to...

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How To Get The Most Value From Your Custom Touch Screen
How To Get The Most Value From Your Custom Touch Screen

There’s no denying that touch screen technology is here to stay. They’ve been integrated into our lives so much that we hardly consider them as “exciting new technology”. From smart phones and tablets to the self check-out at the supermarket, the shopping centre...

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The Covid-19 Update for Exhibitions
The Covid-19 Update for Exhibitions

Mention the word “exhibitions” and you can almost here the collective sign of uncertainty that everyone is feeling. Whether you are employed in the industry or have your sights set on attending or exhibiting no-one has a crystal ball that can accurately say what will...

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How to Make the most of your Exhibition Stand Space
How to Make the most of your Exhibition Stand Space

A good exhibition stand can feel like a balancing act between your marketing teams ambitions, the budget and the space you have available. However space should never be a limiting factor when it comes to your stand design. The design of your exhibition stand is...

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How to Measure a Successful Event
How to Measure a Successful Event

Imagine this, you and your team have spent many months (and let’s not forget the dollars) preparing for your trade show exhibition. After the event your exhibition team tell you they “had some great conversations” or it “it felt good”, yet when they return to the...

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