Blog

5 Exciting tools to track and measure ROI at trade shows

Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...

Budget isn’t the most important part of your exhibit brief

It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...

This is for you if brand awareness is your trade show goal

Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
Exhibit Lead Management: Do’s & Don’ts
Exhibit Lead Management: Do’s & Don’ts

The number one reason I hear people attend trade shows is to generate leads. So we're in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this... A scary statistic floating around that says 60% of...

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How to Use Interactives to Get More Leads at Trade Shows
How to Use Interactives to Get More Leads at Trade Shows

We all want interactives on our stands that generate visitor excitement (and let’s be honest… You want to make your space more exciting than your competition). But there’s no point having engagement pieces just for the sake of it. You need to select the right type of...

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6 Common Exhibit Design Mistakes to Avoid
6 Common Exhibit Design Mistakes to Avoid

As a recovering perfectionist there are many things I still struggle with… At home, I can’t go to sleep unless our wardrobe doors are all closed off neatly. (I'm convinced hubby leaves them open on purpose to watch me squirm). At work, inbox zero is the norm... and...

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How (Not) to Stuff Up a Shell Scheme
How (Not) to Stuff Up a Shell Scheme

When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me you drift off at night envisaging yourself bumbling along in a 93 Corolla? … That’s ridiculous - Of course, you want the growl of a Ferrari! Who wouldn’t? It’s waaay...

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Why I Never Recommend the First Stand at a Show
Why I Never Recommend the First Stand at a Show

Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...

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Influencing Behaviour with Design
Influencing Behaviour with Design

Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can't help but feel like some kind of puppet. It's crazy to realise they impact WHAT we do, THINK...

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The Beginners Guide to Touch Screens for Exhibitions
The Beginners Guide to Touch Screens for Exhibitions

You find yourself waiting for your a conference call to start. ... You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight's chicken cacciatore. You feel a sense of accomplishment as you quickly make a...

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Inspiration for Your Next Expo
Inspiration for Your Next Expo

Are You Too Busy? If you ask anyone how they are there's a good chance their response will be "busy". Our regular everyday REAL lives are now shared with our ONLINE counterparts. We generally spend more time in the depths our inboxes than actually speaking to each...

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