Blog
How to Use Interactives to Get More Leads at Trade Shows
We all want interactives on our stands that generate visitor excitement (and let’s be honest… You...
6 Common Exhibit Design Mistakes to Avoid
As a recovering perfectionist there are many things I still struggle with… At home, I can’t go to...
The Formula for Exhibit Signage That Works
So, you're walking up and down aisles of a show. There are stacks of sales people eyeing you out from their polished booths. You're trying your best to be efficient. You haven't got much time. ... You scan each booth for signs of life as you walk by, Evaluating...
Can You Still Win When a Show Sucks?
Can you still win when a show sucks? I'll never forget the story of this one client... He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our client...
Exhibit Smarter, Not Harder
Are you stuck in an exhibiting rut? Are you doing the same thing at each show? Over and over... Do you think there's "nothing" left for you to do but see out the rest of your show calendar? Are you going to these shows because you have to. Or because your competition...
How to Build Trust into your Exhibit Strategy
Last week I found myself thinking about the value of trust as I swiped through handyman listings on my phone. The gutter on our house had come away from the roof and I was looking for someone to climb up a big ladder and fix it. I noticed that I didn’t really have to...
Answer this ONE Question to Transform your Trade Shows
Budget is always an issue. It doesn’t matter if I'm talking to an ASX top 200 or a startup. If somebody tells me “budget is no object” I’m usually tempted to walk away as I know they are lying. Business isn't really that different to life. We have a finite budget and...
Tips for Managing Staff Performance at Expos
When you tell your team that they are going to represent the business at an exhibition they’re likely to fall into one of two camps. They’ll either slump their shoulders and roll their eyes or grin madly at you with excitement. Their reaction will have a lot to do...
When Sales and Marketing Collide
Are you struggling getting everyone on the same page? Do your sales and marketing department’s battle with the angst and frustration that is familiar to so many companies? We recently had a big commercial client who wanted to really make a splash at their exhibition....
The biggest Exhibiting Mistake (and how to avoid it)
Planning isn’t the most thrilling part of an exhibit program. For most, it’s the part we dread the the most. With days filled with meetings, inbox domination and let’s be honest... your socials... There's hardly time for mapping out the perfect plan. When did...
What a Tradeshow Strategist can do for you
About six months ago I had what can only be described as a lightbulb moment. This moment has taken me on a journey of change in both business and other areas of my life. As a newer me emerges, I feel ready to dig deeper with my content. I want to open up and share my...
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