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Not Just a Pretty Stand: How to Make Your Exhibit Actually Perform

Exhibitions aren’t about just showing up.They’re about standing out and selling smarter. But here’s the challenge: buyers are more selective than ever. They’re attending fewer events, making faster decisions, and walking straight past exhibition stands that don’t...

5 Exciting tools to track and measure ROI at trade shows

Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...

Budget isn’t the most important part of your exhibit brief

It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...
What a Tradeshow Strategist can do for you
What a Tradeshow Strategist can do for you

About six months ago I had what can only be described as a lightbulb moment. This moment has taken me on a journey of change in both business and other areas of my life. As a newer me emerges, I feel ready to dig deeper with my content. I want to open up and share my...

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Brochures or Touch Screens?
Brochures or Touch Screens?

Brochures can provide great comfort for most sales people when they're manning an exhibition stand. Having a brochure for each product lures them into feeling they're in a selling nirvana. Be warned though - there's a real shift happening when it comes to...

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New Interactive Technology at Events [Guest Post]
New Interactive Technology at Events [Guest Post]

Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what she's up...

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10 Ideas to Get More Out of Your Exhibitions
10 Ideas to Get More Out of Your Exhibitions

I recently got married. (Woo hoo! A normal surname!) We did the honeymoon thing and life was blissfully quiet for a while. There was no writing, no posting and life was very much on hold while I sat on a Mexican beach reading books and sipping cocktails. Sometimes a...

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Reinvigorate Your Exhibit Program
Reinvigorate Your Exhibit Program

When planning your next exhibition, the easy option is to repeat what you’ve done before. It saves you time and allows you the luxury of fine-tuning areas that might need improving. Sure, I’m all up for avoiding reinventing the wheel, but definitely not at the expense...

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4 Reasons Why Touch Screens Are Here To Stay
4 Reasons Why Touch Screens Are Here To Stay

Technology has greatly transformed the way we do business and these innovations are making us far more productive.  Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...

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The Single Biggest Challenge at Trade Shows
The Single Biggest Challenge at Trade Shows

We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...

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5 Tips to Supercharge Your Business at Trade Shows
5 Tips to Supercharge Your Business at Trade Shows

It’s not always easy for a business to reach out to a wide range of customers without participating in trade shows. It’s the only marketing channel where business actively comes to you. They can provide a business with an injection of leads, raise brand awareness or...

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My Key Takeaway from ExhibitorLive 2016
My Key Takeaway from ExhibitorLive 2016

ExhibitorLive is an annual conference held in Vegas each year. It’s my favourite advanced training camp for trade show planners and those who attend can earn points towards a USA Certification (CTSM) which marks you as someone who really knows what they’re doing....

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