Blog
How (Not) to Stuff Up a Shell Scheme
When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me...
Influencing Behaviour with Design
Everyday we are influenced by design. There are so many things that impact our behaviour by...
Brochures or Touch Screens?
Brochures can provide great comfort for most sales people when they're manning an exhibition stand. Having a brochure for each product lures them into feeling they're in a selling nirvana. Be warned though - there's a real shift happening when it comes to...
![New Interactive Technology at Events [Guest Post]](https://www.theexhibitcompany.com.au/wp-content/uploads/2017/04/ferris-wheel-lights-400x250.jpeg)
New Interactive Technology at Events [Guest Post]
Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what she's up...
10 Ideas to Get More Out of Your Exhibitions
I recently got married. (Woo hoo! A normal surname!) We did the honeymoon thing and life was blissfully quiet for a while. There was no writing, no posting and life was very much on hold while I sat on a Mexican beach reading books and sipping cocktails. Sometimes a...
Reinvigorate Your Exhibit Program
When planning your next exhibition, the easy option is to repeat what you’ve done before. It saves you time and allows you the luxury of fine-tuning areas that might need improving. Sure, I’m all up for avoiding reinventing the wheel, but definitely not at the expense...
4 Reasons Why Touch Screens Are Here To Stay
Technology has greatly transformed the way we do business and these innovations are making us far more productive. Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...
The Single Biggest Challenge at Trade Shows
We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...
5 Tips to Supercharge Your Business at Trade Shows
It’s not always easy for a business to reach out to a wide range of customers without participating in trade shows. It’s the only marketing channel where business actively comes to you. They can provide a business with an injection of leads, raise brand awareness or...
My Key Takeaway from ExhibitorLive 2016
ExhibitorLive is an annual conference held in Vegas each year. It’s my favourite advanced training camp for trade show planners and those who attend can earn points towards a USA Certification (CTSM) which marks you as someone who really knows what they’re doing....
The Secret to Turbo Charging your Exhibit Success
We are all so time poor these days we like to believe there’s a single solution to all of our woes. We want the magic pill, the quick fix. When it comes to exhibitions, there are so many different avenues that contribute to your success. Please don’t huff, this just...
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