Calculating trade show ROI

Calculating trade show ROI

Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it's usually something...

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How to have more targeted conversations at exhibitions

How to have more targeted conversations at exhibitions

Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but it's...

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Tips for amazing trade shows post-pandemic

Tips for amazing trade shows post-pandemic

Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...

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Got an exhibition booked in 2022? Read this.

Got an exhibition booked in 2022? Read this.

Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...

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Gimme leads, leads, leads

Gimme leads, leads, leads

During the brief return of trade shows in 2021, we walked away with two interesting takeaways. Attendance numbers were lower than normal (expected) but the quality of those visitors was at an all-time high. With less people walking the aisles, those manning the stands...

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Are your staff holding you back from trade show success?

Are your staff holding you back from trade show success?

Staff at a trade show can make or break you. A team who are confused, unexperienced or fumbling their way through an exhibition can be catastrophic to your results. The stakes are high and there are no repeats. It’s doomsday if your staff are scaring visitors off,...

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Struggling to get people to your exhibition stand?

Struggling to get people to your exhibition stand?

Have you ever exhibited at a trade show only to find you are struggling to get people to your exhibition stand? Today I’m going to share some of the key reasons why this might happen (and what to do to avoid it). Grab a cuppa, it’s time to reveal the basic mistakes...

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To rig or not to rig? When is it worth the investment?

To rig or not to rig? When is it worth the investment?

Exhibit rigging can be a huge expense. It can quite literally suck up a great chunk of your budget so it’s worthwhile exploring if it’s actually the right option for you. We all want to stand out from the crowd at an exhibition and one of the ways to do this can be to...

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Hello! I’m Jess the Tradeshow Strategist

The best part of my job is hearing the success stories. I will never get sick of hearing the wins!