When Sales and Marketing Collide
Are you struggling getting everyone on the same page? Do your sales and marketing department’s battle with the angst and frustration that is familiar to so many companies? We recently had a big commercial client who wanted to really make a splash at their exhibition....
The biggest Exhibiting Mistake (and how to avoid it)
Planning isn’t the most thrilling part of an exhibit program. For most, it’s the part we dread the the most. With days filled with meetings, inbox domination and let’s be honest... your socials... There's hardly time for mapping out the perfect plan. When did...
What a Tradeshow Strategist can do for you
About six months ago I had what can only be described as a lightbulb moment. This moment has taken me on a journey of change in both business and other areas of my life. As a newer me emerges, I feel ready to dig deeper with my content. I want to open up and share my...
Brochures or Touch Screens?
Brochures can provide great comfort for most sales people when they're manning an exhibition stand. Having a brochure for each product lures them into feeling they're in a selling nirvana. Be warned though - there's a real shift happening when it comes to...
![New Interactive Technology at Events [Guest Post]](https://www.theexhibitcompany.com.au/wp-content/uploads/2017/04/ferris-wheel-lights-400x250.jpeg)
New Interactive Technology at Events [Guest Post]
Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what she's up...
10 Ideas to Get More Out of Your Exhibitions
I recently got married. (Woo hoo! A normal surname!) We did the honeymoon thing and life was blissfully quiet for a while. There was no writing, no posting and life was very much on hold while I sat on a Mexican beach reading books and sipping cocktails. Sometimes a...
Reinvigorate Your Exhibit Program
When planning your next exhibition, the easy option is to repeat what you’ve done before. It saves you time and allows you the luxury of fine-tuning areas that might need improving. Sure, I’m all up for avoiding reinventing the wheel, but definitely not at the expense...
4 Reasons Why Touch Screens Are Here To Stay
Technology has greatly transformed the way we do business and these innovations are making us far more productive. Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...
The Single Biggest Challenge at Trade Shows
We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...
5 Tips to Supercharge Your Business at Trade Shows
It’s not always easy for a business to reach out to a wide range of customers without participating in trade shows. It’s the only marketing channel where business actively comes to you. They can provide a business with an injection of leads, raise brand awareness or...
Hello! I’m Jess the Tradeshow Strategist
