My Key Takeaway from ExhibitorLive 2016
ExhibitorLive is an annual conference held in Vegas each year. It’s my favourite advanced training camp for trade show planners and those who attend can earn points towards a USA Certification (CTSM) which marks you as someone who really knows what they’re doing....
The Secret to Turbo Charging your Exhibit Success
We are all so time poor these days we like to believe there’s a single solution to all of our woes. We want the magic pill, the quick fix. When it comes to exhibitions, there are so many different avenues that contribute to your success. Please don’t huff, this just...
Collecting Data without using Giveaways
A lot of people think that Pharma and Medical clients get the short straw when it comes to trade shows as they have rules preventing them from handing out giveaways. Personally, these clients are one of my favourites to work with because they are open to getting...
9 Things to Consider in Planning Powerful Trade Shows
According to Benjamin Franklin, “If you fail to plan, you are planning to fail”. A very simple reminder that could awaken the minds of everybody to have the practice to plan before proceeding to the next step. If you want to create an amazing trade show experience and...
5 Ways of Building New Relationships at Trade Shows
Trade shows provide the perfect platform for meeting new prospects, talking to old companions and industry partners. From the conference sessions to the end of the show, trade shows are a great way to grow your business because they are relationship focused. Events...
5 Things You Need To Do Before Your Next Tradeshow
Exhibitions aren't rocket science, but there are a few key things you have to do to get the kind of returns that will make you fall in love with tradeshows. Below are the top 5 things to consider: 1. Why are you attending the tradeshow? Are you trying to generate...
Trend Predictions from an Exhibition Stand Company
When it's time to update your exhibit, it's natural to want to Each year when a show calendar is about to kick off, we find ourselves speaking to a hoard o about how they can up the ante in the New Year. To most, a trade booth is a static environment, but all of the...
Interpreting Visitor Behaviour
Organising your presence at an exhibition or conference can be a daunting task. You're efforts are on show for all to see and apprehension rises as you think of what your boss, colleagues, and competitors might think when they see your exhibit. I'm all for keeping up...
Upscale your exhibit planning 10 notches (or more)
Let’s face it; there is only so much you can do on show day. Whatever prior planning (or lack thereof) can only simply run its course. If you haven’t put in the hours to train your staff in the lead up to the show you can’t really expect to find your team working like...
Visitor personalities (& strategies for dealing with them)
Let’s set the record straight. Food attracts hungry people, just as drinks appeal to thirsty people. Sometimes a gimmick is just that and the investment is really only improving the visitor experience without improving your outcomes. This is an important concept to...
Hello! I’m Jess the Tradeshow Strategist
