Our Top 5 Conversation Starters at Trade Shows
Manning a stand at a show can be a daunting experience for even the best salesperson. You're on display and think people are judging you. Newsflash: Half of them are scared of you too and think you're trying to single them out, the others are preoccupied taking in the...
Exhibitions – To be or not to be?
Exhibitions may seem like an expensive part of the marketing mix, but when the effectiveness of all channels are compared, it comes out on top flaunting the most leads. This isn’t by chance. It’s because people, a.k.a humans, seek out other humans to validate...
What’s better, dwell time or total visits?
The answer will vary depending on your objectives for the show. A problem arises when the strategy you select doesn’t match your end goal. A business that is new to the market or wanting to increase brand awareness will want more touch points at the show to catapult...
Collecting data at exhibitions
The majority of people we talk to now recognise the importance of data, but few actually know the extent to which it can help with achieving your business goals. Many have it on their to-do list as something to investigate and unfortunately it will hover over them...
Lead management misconceptions
This scary stat makes us want to cry, scream and bawl out of frustration. We meet a lot of exhibitors and when asked why they attend shows, almost always they tell us it's because they want to get leads. If you take nothing further from this post, please make...
Trade Show Fatigue (& what to do about it)
Over the last few months we have heard repeatedly that people are re-evaluating their event calendar, with some questioning if they will continue to attend trade shows at all. It's easy to see why they perceive taking a break from exhibitions as a viable option, but...
6 Unexpected ways you could be stuffing up your ROI
Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It's a mystical grey area where people often come unstuck in their quest for the holy grail i.e....
Creating an Exhibit Strategy
JK Rowling sure knows how to captivate an audience. Now worth an estimated $14 million (Forbes.com), the authors best selling books were made into films & now she is back with a teaser schooling us in exactly how to create hype before an...
Hello! I’m Jess the Tradeshow Strategist
