Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
Do you see any reception counters at the apple store? This is for good reason. Even the Telstra store has cottoned on and usually only have a counter at the back of the store because that first impression matters. If you want to instantly break down barriers for...
We’ve collected the most popular trends people are currently using on their exhibition stands right now. Whether are about to update your exhibit design or add something special to your next round of exhibitions, it’s likely you’re looking for ways to stand out at an...
It’s absolutely gut wrenching when we see potential clients go with a sub-standard design that doesn’t work towards achieving their goals. The big problem with the ‘safe’ option, is that it might sometimes look like a good idea from the outside, but it doesn’t always...
Travelling for business has its perks. Your costs are covered, you get to explore other parts of the world and if you’re a parent, you are child-free! If you aren’t prepared, a trip can also make you unproductive and be incredibly disruptive to your work week. Today...
Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...