How to have more targeted conversations at exhibitions
Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but...
Tips for amazing trade shows post-pandemic
Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...
Got an exhibition booked in 2022? Read this.
Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...
Gimme leads, leads, leads
During the brief return of trade shows in 2021, we walked away with two interesting takeaways. Attendance numbers were lower than normal (expected) but the quality of those visitors was at an all-time high. With less people walking the aisles, those manning the stands...
Is your show going ahead? – How to plan when you feel like you can’t
Planning for a potential event is nowhere near as motivating as one that is definitely going ahead. The secret to staying sane while the world is a tad unpredictable is to act as if the show is going ahead. To do this you will have to fight the temptation to “wait and...Hello! I’m Jess the Tradeshow Strategist
