Brand Awareness as an Expo Goal
If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...
6 Awesome Travel Tips You Need to Know for Trade Show Season
It’s no secret that exhibiting is hard work. Even if you have a custom stand builder like us on side, you still have long days of thinking on your feet and travel to do, which can make for an exhausting few days. Given we do our fair share of travelling to setup...
How to Supercharge Your Expo Brief for Amazing Results
After you make the decision to get a professional exhibit designer to help you with your trade show stand, the very next thing you have to do is whip up a brief. Boy do we see a lot of briefs… Good ones and pretty poor ones.There is one more category though...
How to Use Social Media to Dominate at Exhibitions
It’s no secret that exhibitions and trade shows can be fantastic marketing opportunities. It wouldn’t be a surprise to hear that many that many experience overwhelm when it comes to promoting their attendance. I’m not suggesting trade show prep is a walk in the park....
Heartwork: The Ultimate Personalised Marketing Tool
Personalisation has been #trending in the marketing world for a while now. There’s good reason for it too! As we become time poor, do more with less and our attention spans shrink, we start looking for ways to shortcut, fastrack and improve how we do things. You’re...Hello! I’m Jess the Tradeshow Strategist
