When trade shows don’t work…
83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...
Is your exhibit losing you business?
We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...
Calculating trade show ROI
Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it’s usually...
How to have more targeted conversations at exhibitions
Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but...
Tips for amazing trade shows post-pandemic
Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...Hello! I’m Jess the Tradeshow Strategist
