Collecting data at exhibitions
The majority of people we talk to now recognise the importance of data, but few actually know the extent to which it can help with achieving your business goals. Many have it on their to-do list as something to investigate and unfortunately it will hover over them...
Lead management misconceptions
This scary stat makes us want to cry, scream and bawl out of frustration. We meet a lot of exhibitors and when asked why they attend shows, almost always they tell us it’s because they want to get leads. If you take nothing further from this post, please...
Trade Show Fatigue (& what to do about it)
Over the last few months we have heard repeatedly that people are re-evaluating their event calendar, with some questioning if they will continue to attend trade shows at all. It’s easy to see why they perceive taking a break from exhibitions as a viable option,...
6 Unexpected ways you could be stuffing up your ROI
Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It’s a mystical grey area where people often come unstuck in their quest for the holy grail i.e....Hello! I’m Jess the Tradeshow Strategist
