Best practice for following up trade show leads
So often people go to a trade show and want to collect as many leads as possible, but really the goal should be to collect as many qualified leads as possible with a follow up booked. Setting the right lead capture strategy is one of the most important aspects of any...
Beyond the basics of staff training
Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...
Turning your exhibit into an experiential experience
An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...
7 ways to ramp up your authenticity at exhibitions
Gone are the days where you can just rely on a “wow-wee” exhibition stand design to pull in leads. That’s certainly part of attracting eyeballs and conveying your message, but that’s where the buck stops. It’s up to your staff to connect and create an...
Is your exhibit losing you business?
We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...Hello! I’m Jess the Tradeshow Strategist
