There’s no denying that touch screen technology is here to stay. They’ve been integrated into our lives so much that we hardly consider them as “exciting new technology”. From smart phones and tablets to the self check-out at the supermarket, the shopping centre directory or the even the ordering screen at Maccas. They’re everywhere!
You might be considering your options for getting a custom touch screen program created for your exhibition stand. It can be daunting, but also an excellent investment if you adhere to some basic principles. If you’re worried about the germ factor this article shares current market sentiment on post-covid touch screen use. Everyone wants to see tangible outcomes from their stand so in this post we are sharing some of the ways you can make the most of your custom touch screen program.
Tip #1 – Look at the bigger picture first
It might sound like a boring place to start, but you need a decent brief. This boils down to your business objectives and what you hope this neat bit of tech can help you achieve. The first mistake most people make is that they dive right into how their content will look and what features will stand out. Step away from the nuts and bolts immediately. If you want to end up with a truly exciting solution you need to take a giant step back from the practicality side.
Here are two things you want to think long and hard about.
1/ Finish this sentence: “Wouldn’t it be cool if we could…”
Brainstorm like a kid. Write everything down and don’t scoff at any of it. Some of it will be useful, a heap of it will be possible. You can decide what will add value later.
2/ What does the end user want to see?
When you boil it down, you need to decide what the focus of the touch screen program will be. Are you making visitors aware of who and what you do, or do you want it to do more, like visitors being able to place direct orders?
Will you have a dedicated staff member to oversee all of the interactions or is the touchscreen an additional unsupervised point of contact on your stand? This is super important to know as it will determine the complexity of your presentation.
What does that end user need to know about your product or service? At what point of the sales cycle are they coming in contact with your touch screen? (This will dictate what content you display too).
Tip #2 – Simple is best
If the key objective is for the touch screen program to share information quickly or for a customer to interact with the touch screen themselves, you will 100% have to make sure the user experience is intuitive. They need to feel comfortable with no barriers to getting the information they need. You really have to keep the display simple. The last thing you want is for key visitors to give up part-way through the presentation because they are confused and there isn’t anyone available to guide them through it.
The biggest mistake people make is they over-clutter their custom touch screen presentations. Once they commit to building it, they are overwhelmed by the urge to make sure it can do everything. Be careful if you find yourself falling into this trap. If someone hasn’t seen your display before, it will overwhelm a customer and mean you lose the interaction. Simplicity is key!
Tip #3 – Artwork is more than just logos
It’s a good idea to think about where your touch screen will be situated. Is it going to be in the hands of a salesperson or standing proud on your custom exhibition stand? If a visitor is on your stand already there is a good chance your brand name is a very prominent feature of the stand already so there’s no need to put plaster your logo on every page of the touch screen presentation and you can free up some real estate to make it more user friendly. Of course, stick within your brand guidelines but strip it right back to what is essential. That way you know the juicy stuff will stand out.
The best way to make the most of your custom touch screen presentation is to get experts in your corner. Speak to them at the very beginning so they can support you in building an amazing touch screen brief that is slam dunk from the start. If you would like to learn more about how we could help with that, call us today to learn more about how we can help you make the most of this type of technology.
