Atlas Copco’s mining division was split off and rebranded as Eprioc which meant the core focus had to be about creating a strong brand identity and presence for the company across their events.

As the exhibit guidelines evolved we added elements to suit the various stand sizes the company booked. A key design feature is a custom component reflecting the teeth of a digger, adding a burst of fun while also representing strength, a core theme central to the Epiroc brand.