Sandvik were using IMARC 2023 to launch their new branding. This design is phase one of their new exhibit design and further enhancements will be added to this at future shows.

Challenge

This client has a number of products to showcase along with a simulator and an extremely large piece of equipment. We needed to make a large area look uniformed with a limited budget for the size of the exhibit.

Our approach

The highlight of the stand is the overhead rigged feature, which visually connects the two stand spaces and provided strong brand recognition for Sandvik at the show. There was an animated logo on video wall to showcase new logo and create movement. We provided 6 blades with different product offerings for each division to create consistency for each product group and a meeting place for each division.