We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...
You find yourself waiting for your a conference call to start. … You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight’s chicken cacciatore. You feel a sense of accomplishment as you quickly...
We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...
We are all so time poor these days we like to believe there’s a single solution to all of our woes. We want the magic pill, the quick fix. When it comes to exhibitions, there are so many different avenues that contribute to your success. Please don’t huff, this just...
Hello! I’m Jess the Tradeshow Strategist
The best part of my job is hearing the success stories. I will never get sick of hearing the wins!