4 Reasons Why Touch Screens Are Here To Stay
Technology has greatly transformed the way we do business and these innovations are making us far more productive. Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...
The Single Biggest Challenge at Trade Shows
We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...
Trade Show Fatigue (& what to do about it)
Over the last few months we have heard repeatedly that people are re-evaluating their event calendar, with some questioning if they will continue to attend trade shows at all. It’s easy to see why they perceive taking a break from exhibitions as a viable option,...
6 Unexpected ways you could be stuffing up your ROI
Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It’s a mystical grey area where people often come unstuck in their quest for the holy grail i.e....Hello! I’m Jess the Tradeshow Strategist
